February 6, 2018
Ray Graber and Compliance4All to present “The RFP Process: How do I Change My Bank? Should I Even do it?”, a webinar
The Cash Management and credit RFP process is painful. You need to think twice about entering into this endeavor. This session will outline the pitfalls, metrics, and timeline that you should expect before you even begin. Learning about and understanding the process will mitigate the pain, but it remains a long and tedious adventure. You should understand the banks' (responders) views because that is almost as important as the answers they return. It is imperative that you set the correct goals and selection criteria before producing the RFP document.
January 16, 2018
Graber presents “Cash Management: A User’s Perspective – The How’s, Why’s and Wherefores”, a webinar
Cash management seems simple enough; money comes in, money goes out. However, managing the flows and gathering the right information at the right time is complicated and tricky. Understanding the pitfalls and anticipating Murphy’s Law is both a science and an art.
Why you should attend:
Cash is King! You’ve heard that I’m sure. But managing cash can be a pain in the butt. Establishing procedures, maintaining banking relationships, and getting good, reliable information are some of the key elements of good cash management.
The larger the company, the more complex the issues and hence the solutions. No longer a pencil and paper enterprise; managing cash is the Rubik’s Cube of finance.
December 13, 2017
Graber presents “Bitcoin: Fear, Uncertainty, and Doubt”, a webinar
Bitcoins have been adopted by a wide range of user – the good, the bad, and the ugly. Understanding how they and the block chain operate is essential to preparing for is further adoption and incorporation into financial society.
Although primarily associated with bitcoin, the blockchain is increasingly being eyed by the financial services world as a potential boon for a range of functions. Senior bankers are discussing the potential of blockchain technology as a way to cut costs and improve transparency for financial transactions.
December 18, 2017
Ray Graber - Panelist: If I Knew That Could Go Wrong, I Would Have...
When you start a solo business, you become the director of sales, marketing, finance, contracts, project management, IT, and PR. What could possibly go wrong?
Many of us learn about running a consulting business the hard way - by making mistakes. Have you ever said, "if I only knew then what I know now?"
On December 18th, Graber joins a panel of SPC members sharing mistakes they've made, and what they would do differently now. You'll learn how they survived their missteps, and they'll advise you how to avoid making the same mistakes they did.
November 15, 2017 at the VERVE Crowne Plaza, Natick, MA, 9:00-10:00am, Gemini I
Refining the Customer Experience: The Importance of Marketing Beyond Customer Engagement
The customer experience is so much more than selling; it’s about feeling heard, getting answers to questions, having problems fixed, and feeling a connection to your brand. Marketing and customer service groups need to be thinking in terms of customer engagement.
Because our customers live in a 24/7 world they expect their suppliers to anticipate and meet their needs in real time, e.g. Amazon. For marketing professionals, this means that the separation between customer service and marketing is getting smaller and smaller.
Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as their financial institution. With a well-executed customer engagement strategy you will nurture brand loyalty and customer growth.
The end game is creating value by focusing on customer engagement and not cross-selling. You must give people something meaningful - beyond a sales pitch. A well-developed, all-inclusive customer experience that includes great content, or interactive, real-time customer support.